The longest running Public Service Announcement on record, is for the prevention of forest fires dating back to 1910. There were around 50 million acres lost to fires each year and with the new interest to have state and national parks, the United States Forest Service was born in 1905.
In 1910 they began advertising mostly through meetings and posters. A campaign began in 1944 featuring Smokey and the slogan was: "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires." In 1947, they switched to the iconic: "Only you can prevent forest fires." For 75 years this slogan has remained the same.
In 1910 they began advertising mostly through meetings and posters. A campaign began in 1944 featuring Smokey and the slogan was: "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires." In 1947, they switched to the iconic: "Only you can prevent forest fires." For 75 years this slogan has remained the same.
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