He went on to run a gas station in Kentucky that was owned by the Standard Oil Company. He had a vicious feud going with a competitor in town and one day the man came to Sanders' gas station and attempted to shoot him. He missed but ended up killing a man standing next to Sanders who happened to be visiting from Standard Oil's headquarters. The man was arrested for murder.
This was during The Great Depression and Sanders was selling food out of his house to make ends meet. People were going crazy over his chicken recipes and he ended up with so many customers that he had to build a restaurant. The person who came up with the name Kentucky Fried Chicken happened to be the sign painter who thought the name sounded good. He was right.