I worked for Piedmont Airlines for four years while attending college. Piedmont was a fantastic company, very customer friendly. Most people in the industry had a favorable opinion of Delta Airlines as they always seemed to be so buttoned-up, but in my opinion, they did have a marketing mishap (or did they), when they came out with the slogan in 1984 of: "Delta will get you there!"
What were they thinking? I believe the very first thing we flyers expect in doing business with an airline, is that they'll get us there. There should be nothing special about this claim. Maybe they're trying to get us, in the back of our minds, to think about the possibility that maybe another airline, "Won't get us there!"
Marketing people are sneaky. They live in a world of smoke and mirrors. By the way, Delta pulled themselves out of the mess with a new slogan in 1987 of: "We love to fly, and it shows."
What were they thinking? I believe the very first thing we flyers expect in doing business with an airline, is that they'll get us there. There should be nothing special about this claim. Maybe they're trying to get us, in the back of our minds, to think about the possibility that maybe another airline, "Won't get us there!"
Marketing people are sneaky. They live in a world of smoke and mirrors. By the way, Delta pulled themselves out of the mess with a new slogan in 1987 of: "We love to fly, and it shows."
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